More than a logo

1 min read

Brand Is Experience in the Digital Age

Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden arches can and do serve to effectively deliver the brand message, ultimately, a brand is formulated through a larger set of experiences. Flipping the flow of information from one-way to two-way (as discussed above) results in flipping brand from being a message to being an experience.

Will the networks emerge?

1 min read

End of nations: Is there an alternative to countries? | New Scientist

Ian Goldin, head of the Oxford Martin School at the University of Oxford, which analyses global problems, thinks such networks must emerge. He believes existing institutions such as UN agencies and the World Bank are structurally unable to deal with problems that emerge from global interrelatedness, such as economic instability, pandemics, climate change and cybersecurity – partly because they are hierarchies of member states which themselves cannot deal with these global problems. He quotes Slaughter: “Networked problems require a networked response.”

via @ndcollaborative

Great conference activity

1 min read

Using Events to Close Triangles - New Directions Collaborative

We placed forms to enter the drawing in registration packets. The forms required the name of the connector and the two connected people – and prompted people to name what made the connection meaningful.

The essence of networks

1 min read

Interdependence by Valdis Krebs

Connect on your similarities and profit from your differences. Everyone has knowledge and skills that can benefit others. Look for opportunities to build upward spirals via creative combinations of similarity and difference.