Knowledge - something you add to information

1 min read

Knoco stories: Data, Information, Knowledge - a Marketing example.

In large organisations, and in organisations where people work in teams and networks, knowledge and know-how are increasingly being seen as a communal possession, rather than an individual possession.

This model, linking data, information, and knowledge, illustrates the challenge of the big-data hype. Without the knowledge, or know-how, to interpret the information that results from the data, it's worthless. Add to it that common knowledge is often wrong, or at least not useful, and you have an even bigger problem.

Diverse networks offer the possibility to get beyond the common knowledge and connect with people that have unique knowledge that you can apply. Finding the knowledge at the edge offers the best hope of actually making innovative use of information.