Information is a commodity! #netlit #coopext
1 min read
The Case for a Paradigm Shift in Extension from Information-Centric to Community-Centric Programming
Clients are more interested in the development of communities than passive dissemination of information from traditional Extension programs. Numerous studies support this idea that producers learn from other producers or users of a technology (Brashear, Hollis, & Wheeler, 2000; Gaul, Hochmuth, Israel, & Treadwell, 2009; Miller & Cox, 2006; Vergot III, Israel, & Mayo E., 2005). Additionally, as evidenced by the producer who used her smartphone to access technical information, the way people access information has changed, and Extension personnel are not the first choice if at all. An important question arises from these observations: How can the current information-centric paradigm of Extension programming shift to better meet the needs and desires of its constituents?
In this day and age, information is a commodity, not a scarce resource that Extension can build it's value upon. We need to be connectors, conveners, facilitators, and network weavers. While we do have this in our tradition (think of farm kitchen table meetings), many of us still emphasize our role in disseminating reasearch-based information. We need to shift our emphasis.
